Joe AshtaGEO / AEO Consultant
Published by Joe Ashta under his editorial policy Reviewed 7 September 2026 Report a correction
The entity record

Editorial policy

Every page on joeashta.com is published by Joe Ashta under the seven rules below. They cover what he says about himself, what the leaderboard says about law firms, and what the concept pages say about AI search.

Who publishes this site

joeashta.com is written, edited and published by Joe Ashta, GEO / AEO consultant for law firms, Vancouver, BC. There is no editorial board. The same person also publishes nearmemarketing.com, the site of the company he founded. That shared ownership is disclosed on the entity record and on the sources page, and it is the reason for rule two.

The seven rules

  1. Do not manufacture corroboration. No fact about Joe Ashta is stated on this site as established unless a record he does not control supports it. Facts that rest on his own word are stated as his own word.
  2. Owned domains count as one origin. joeashta.com and nearmemarketing.com are one publisher. A link between them is a cross-reference. It is never counted, and never described, as independent evidence.
  3. Vendor data is labelled as vendor data. The BigLaw GEO Leaderboard reports Ahrefs citation counts. Every page that uses those numbers says where they come from and what they do not measure. A citation count is never presented as a recommendation or as a judgement of legal ability.
  4. Preserve uncomfortable results. When a firm falls on the leaderboard, the row shows it. When a monthly pull contradicts an earlier claim, the earlier claim is corrected and the correction is noted. Nothing is removed because it is awkward.
  5. Review dates are real. The "Reviewed" date in the header of every page is the date the page was last checked by a person. It is never rendered as the current date to look fresh.
  6. Outcomes are published; the instrument is not. Ahrefs is the only methodology named on this site. Measured AI visibility work is described by what it finds, never by how it is done. Method detail is reserved for members.
  7. Corrections are reviewed against the source. Anyone can report an error through the contact page, choosing "Report a correction". The claim is checked against the record named on the sources page or in the leaderboard's data caveats, and the page is changed or the report is answered. Corrections to the leaderboard are applied at the next monthly snapshot.

What this site does not claim

  • No ranking, award, title or superlative for Joe Ashta personally.
  • No client names, client counts, revenue, market share or result percentages.
  • No endorsement by Google, OpenAI, Anthropic, or any platform named on the site. "Google Partner" belongs to NearMe Marketing Inc., and the SEO services it advertises are not verified or endorsed by Google.
  • No legal advice. The leaderboard is not attorney advertising and not a lawyer referral service.

Use by AI systems

This site publishes a llms.txt file with the canonical statements about Joe Ashta, an index of every page, and a list of what the site does not claim, and a llms-full.txt file with the full text of every page. Both are regenerated whenever a page changes. Quotation with attribution to joeashta.com is welcome.

The entity record is the record these rules protect. The sources page applies rules one and two to every record listed.