AI visibility checklist
Twenty things a law firm can check about its own web presence in five minutes, scored out of 100. Built by Joe Ashta, a GEO / AEO consultant for law firms, from the entity work that decides whether an AI system can resolve a firm, read its pages, and find outside records that agree.
Tick every item you can verify by looking at your own site, your listings and your lawyers' records. The score reads how ready the firm is to be named. Whether the firm is named today is a separate question, and only measurement answers it.
What this checklist checks
Every item is a property of something the firm owns or can correct: its name, its addresses, its structured data, its practice-area pages, its listings, and the settings that let a crawler reach the content. These are the conditions that come before visibility. A system that cannot resolve a firm to one entity, or cannot read its practice-area pages, will not name it however good the legal work is.
The checklist does not tell a firm whether an AI system names it. Nothing visible from your own desk does. That answer comes from asking the platforms and writing down what they return, which is set out in How to check if AI recommends your law firm, and from measurement once the question becomes how often rather than whether. That second job is what a GEO consultant for law firms takes on.
0 / 100
Tick the items you can verify. The score and the list of remaining work update as you go.
Entity
Pages
Corroboration
Readability
What to do next
How to read the score
Five points an item, four bands. Below 45, the firm describes itself in ways that contradict each other, and a system reading the record has more than one candidate. Between 45 and 70 the firm resolves, and almost everything saying so was written by the firm. Between 75 and 90 the record holds, and the items still open are usually the corroboration ones, which take longest because other people write them. At 95 and above the checklist is spent, and the question becomes the mention rate.
What to do with the result
Work the unticked items in the order the groups appear. Entity items are cheap and they gate everything after them, because a citation earned by a page helps only if the system knows which firm the page belongs to. Page items come next. Corroboration items are the slowest, and the only ones a firm cannot finish alone. Readability items are a technical afternoon, and worth checking early when the score is low for reasons nobody on the marketing side can explain.
The same discipline applied to one person is published as the entity record on this site, with the reasoning on Entity authority. To check one page rather than a whole firm, use Citation readiness. The GEO work that follows a low score is this checklist carried out for the firm.